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Who we are

In late 2021, Benedikt Holtappels, Christian Krug, and Jan Schwochow combined their expertise in journalism, design, and marketing to create - a platform designed to meet the needs of modern digital storytellers. With an emphasis on providing a user-friendly tool which would allow storytellers to utilize their creativity without getting stuck on technical aspects of coding, they found inspiration in the high engagement rates of the likes of Instagram, TikTok and Snapchat. This enabled them to create a platform that would allow scrollytelling to reach a larger audience and yield higher engagement rates than with static content, a powerful tool for publishers, brands, and educators around the globe.

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Jan Schwochow is an outstanding infographic designer with many years of experience in the digital media industry. His passion for visual storytelling and talent for design excellence have made him a sought-after expert. With his in-depth knowledge of infographics and his ability to present complex information in a vivid way, Jan Schwochow has made a significant contribution to the development of and is helping to shape the future of digital storytelling.
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Christian Krug is a renowned journalist and experienced editor-in-chief. With a passion for journalistic excellence and digital transformation, he has consistently developed innovative approaches to editorial content. As co-founder of, Christian has applied his expertise and know-how to create a platform that fully exploits the potential of scrollytelling and enables people to tell exciting stories in a completely new way.
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Benedikt Holtappels is an experienced advertising professional with in-depth knowledge of business models, brand development and sales. With his expertise and passion for innovative solutions, he is instrumental in making Scrolly a successful and customer-focused company.
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