In late 2021, Benedikt Holtappels, Christian Krug, and Jan Schwochow combined their expertise in journalism, design, and marketing to create Scrolly.com - a platform designed to meet the needs of modern digital storytellers. With an emphasis on providing a user-friendly tool which would allow storytellers to utilize their creativity without getting stuck on technical aspects of coding, they found inspiration in the high engagement rates of the likes of Instagram, TikTok and Snapchat. This enabled them to create a platform that would allow scrollytelling to reach a larger audience and yield higher engagement rates than with static content, a powerful tool for publishers, brands, and educators around the globe.